One of the reasons it’s so easy to indulge during the holidays is the bite size decadence of the party platters. Want a bite of a meal without the commitment? Just partake in an hors d’oeuvres, after all, it is the best of both worlds.
Yearly Archives: 2016
The autonomous car industry is currently developing on two fronts: the tech front and the PR front. On the tech front, autonomous cars are perhaps less than 10 years away from realizing their full potential. For the PR side, they might be equally as far off if they’re unable to get the buy-in from regulators and consumers.
For as long as I’ve been in the industry I’ve heard of complaints about certain analysts or analyst firms being ‘pay to play’. Let’s first define what we mean by that and then see if the issue holds water.
Autonomous Cars are not just a hot topic, but represent a sea of change in social, technical and regulatory issues. Companies are joining the space in rapid succession and with each new player comes a flood of news. From automotive … Continued
Making sure your company’s PR efforts support the business’ goals is a constant grind. I wrote about this a couple of years ago but the insights are even more important today. Not only are there various responsibilities to juggle, but many marketing VPs are responsible for making sure their PR firm is driving constant coverage on news and trend stories. Some marketing VPs are under pressure to see their company covered in the business press while others need to find a way to map their PR efforts to a business outcome.