Launching Category-Making Products

NexTone Demonstrates Leadership with Product Launch

The Need

NexTone needed to establish its Real-Time Session Manager (RSM) as the first policy manager and real-time call control engine to manage network resources and optimize call distribution for VoIP networks.

The Approach

  • Position NexTone as leader in scalable session management of real-time IP services
  • Position RSM as key component of service provider IP Multimedia Subsystem (IMS) network architectures
  • Show why other alternatives, such as softswitching or MPLS, cannot deliver the session management intelligence required for successful delivery of real-time services across service provider network boundaries

The Results

  • The RSM announcement received very favorable coverage in more than a dozen publications
  • NexTone received numerous accolades for its vision and its ability to deliver unique, high-value products that address the needs of its carrier customers
  • Telecommunications selected RSM as a “Product of the Month”

The Takeaway

Strategic positioning and a well-crafted launch clearly communicated NexTone's key differentiators and generated tremendous coverage in a short period of time.