The Startup Among Giants
Kineto Wireless
The Need
Kineto Wireless is the innovator of Unlicensed Mobile Access (UMA) technology, but as a startup it needed to raise its visibility among mobile operator and handset giants.
The Approach
- Evangelize Kineto's role in the development and success of UMA
- Promote key executives for their thought leadership by placing articles in key industry publications
- Differentiate UMA from other Fixed-Mobile Convergence (FMC) approaches
- Showcase global UMA trials and highlight Kineto's successes with strategic releases
The Results
- Kineto executives regularly contribute articles to the trade press and provide commentary in the business press
- The company was short-listed for the prestigious GSMA 2006 Award in the Mobile Innovation category; over 350 submitted for consideration
- At CTIA WIRELESS 2006, Kineto won the Wireless Emerging Technologies Award in the network infrastructure category
The Takeaway
Kineto's visibility increased dramatically, and the company is seen as a leading evangelist and visionary of UMA for FMC.
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