Leading B2B Tech PR Agencies Merge to Form Witz Communications

Connect2 Communications and Engage PR Combine to Create a Storytelling Powerhouse

RESEARCH TRIANGLE PARK, NC and OAKLAND, CALIF. – January 4, 2017 – Connect2 Communications and Engage PR, today announced the two agencies have merged to form Witz Communications.

Beginning today, Witz Communications offers full-service business-to-business public relations, media and analyst relations, messaging strategy, content development and social media marketing under one umbrella in the influential technology markets of Silicon Valley and the Research Triangle Park in North Carolina. The newly formed agency brings together two agencies with similar strengths and approaches to helping companies align PR with business and market objectives. This alignment will deepen opportunities for clients to expand awareness, develop their brand and promote a unique story to key audiences in the noisy, disruptive and ever-changing technology market.

The Strength of Its Team

Anchored by an experienced team in business-to-business high-tech PR on both coasts, Witz Communications will be led by the founders — industry veterans Richard Williams, who will serve as chief strategy officer, and Jeannette Bitz, who take the helm as chief relationship officer, of the newly formed company. Witz Communications will unite the deep talent across the team that is known for its deep media and analyst relationships and ability to help craft unique storylines that help connect clients with customers, prospects and industry influencers.

“Blending top talent and complementary approaches to client service, the collaboration and chemistry of our combined team is incomparable. With more than a decade of success behind both agencies, Witz Communications has an exceptionally strong foundation from which to deliver outstanding programs for our clients,” said Bitz.

Targeted Domain Expertise

Witz Communications brings a track record of success as noted by the reach of its relationships among the technology media, influencer and industry analyst communities. With the understanding of how to craft and tell a story that is compelling, relevant and timely, the Witz Communications team understands technology, as well as the business of technology, to translate a company’s vision into a story for multiple audiences.

Building upon this success, Witz Communications will continue to exceed expectations for business-to-business technology clients in the telecom, security, IoT, data center, cloud and related industries.

“From start-ups to established powerhouse companies that have defined the tech industry, we have fueled creative strategies for hundreds of companies leveraging an integrated approach to PR. Witz Communications offers a robust springboard for communicating in today’s ever changing media environment where technology companies are looking for more brand experience. We welcome the opportunity to provide current and prospective clients with an even stronger offering,” said Williams.

About Witz Communications

Witz Communications delivers integrated traditional PR, social media marketing, and content creation for enterprises in the technology sector. We tell stories, shape the message and build brand awareness for companies in the telecom, security, IoT, data center, cloud, and related industries. Connected + Engaged =Witz Communications. On Twitter @WitzComm and on the Internet at www.witzcommunications.com.

Media Contact

Carmen A. Harris
(919) 435-9120
carmen@witzcommunications.com

Engage PR Expands Industry Analyst and Content Marketing Capabilities, Hires Chris Nicoll to Head Efforts

Oakland, Calif., May 25, 2016 — Engage PR, a leading San Francisco Bay Area-based public relations agency that has raised the visibility of some of Silicon Valley’s most successful companies in the cloud, mobile/telecom, analytics, and Internet of Things (IoT) markets, announced it has hired Chris Nicoll as vice president, strategy.

Content strategy and development has always been a part of Engage PR’s DNA and in the fast moving technology markets our clients compete in, marketing, positioning and message strategy is more important than ever before. Chris joining the team underscores our commitment to provide a full range of strategy, messaging, media and analyst and social media services for our clients.

The agency has developed strong relationships with leading AR firms over the past two decades. Recently, however, Engage PR has been receiving more requests from clients that need to boost their AR programs but have not been able to find people with the skills and experience needed to take this capability in house. The agency is also receiving more requests from clients that need support for writing whitepapers, case studies, contributed articles and other materials.

“Engage PR is known for AR, and we have a strong focus on content development, but Chris, with his extensive analyst experience and diverse vendor background, will make the whole agency even smarter,” said Jeannette Bitz, chief executive officer, Engage PR. “Adding Chris to our team allows us to expand our ability to offer our clients not only strategic guidance for their marketing and AR programs but also a wider variety of documents, including well-written case studies and white papers, as well as other services. In addition to understanding how analysts work, Chris will strengthen our support of our clients’ internal marketing and PR/AR teams. He’ll also help train and build out the Engage team, improve our knowledge of tech markets, sharpen our skills and expand our AR practice.”

Chris has been involved with telecoms technology and strategy for more than 30 years, joins Engage PR from Analysys Mason Group Ltd. He was practice head, networks and enterprise research at Analysys Mason and most recently served as principal analyst, Next Generation Wireless Technology with a focus on 4.5 and 5G wireless access technologies, mobile infrastructure and operator strategy. He has specific interests in the implementation of cloud technology across the network, connected car developments, and work related to 4.5G and 5G.

Before working at Engage PR and Analysys Mason, Chris was principal analyst at ACG Research and Nicoll Consulting. At Yankee Group, he was a member of the Yankee Group Research Council, helping drive the analytical agenda. At Current Analysis, Chris developed and grew the Telecom Infrastructure team and helped launch CA’s optical and wireless programs. As director of strategic marketing at Lucent and Alcatel-Lucent, he gained valuable global vendor and market insights that contributed to his recent work with leading operators and vendors in APAC and EMEA. Chris has also held marketing and network engineering positions at Netrix, Tymnet and Visual Networks.

About Engage PR

For companies looking to elevate their industry presence, build key influencer relationships and boost sales and valuation, Engage PR provides a unique level of attention and expertise necessary to increase visibility and thought leadership in our clients’ respective industries. Engage PR works in lockstep with clients to deliver the experience of a large global agency, but the one-on-one client interaction and attention to detail found in smaller agencies. For more information or to schedule a one-on-one meeting at the event visit www.engagepr.com or contact Engage PR at info@engagepr.com.

Press Contact
Reno Ybarra
Engage PR
510-748-8200
rybarra@engagepr.com

Engage PR to Provide Complimentary Competitive Analysis at Telecom Council of Silicon Valley’s DemoPalooza

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Oakland, Calif., December 8, 2015 — Engage, a leading San Francisco Bay Area-based public relations agency specializing in networking, cloud, mobile and analytics, is proud to announce the company will be exhibiting at the upcoming Telecom Council of Silicon Valley DemoPalooza event. Engage will be providing complimentary on-demand Share of Voice analysis for DemoPalooza attendees, through which companies can better understand who dominates the media landscape among themselves and competitors. Engage will also be holding one-on-one meetings with attending companies interested in utilizing public relations to grow awareness and elevate their brand in the crowded telecom vendor market.

Who: Engage PR
What: Providing complimentary Share of Voice analysis and holding one-on-one business development meetings
When: Wednesday, December 16, 2015, 5:00 p.m. – 8:00 p.m. PST
Where: Engage’s table at DemoPalooza
Nokia Growth Partners, 200 S. Mathilda Avenue, Sunnyvale, CA 94086

The Telecom Council of Silicon Valley is where telecom meets innovation. The Council connects the companies who are building communication networks with the people and ideas that are creating it – by putting those companies, research, ideas, capital, and human expertise from across the globe together in the same room. Last year, The Telecom Council connected over 2,000 executives from 750 telecom companies and 60 fixed and wireless carriers worldwide across 40 diverse topics.

About Engage

For companies looking to elevate their industry presence, build key influencer relationships and boost sales and valuation, Engage provides a unique level of attention and expertise necessary to increase visibility and thought leadership in our clients’ respective industries. Engage works in lockstep with clients to deliver the experience of a large global agency, but the one-on-one client interaction and attention to detail found in smaller agencies. For more information or to schedule a one-on-one meeting at the event visit www.engagepr.com or contact Engage at info@engagepr.com.

Press Contact

Leslie Johnson

Engage

510-748-8200
ljohnson@engagepr.com

Engage PR Chosen by Telecom Council of Silicon Valley to Elevate Annual TC3 Event

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Domain expertise, deep industry relationships establish Engage as leading B2B tech PR agency


Oakland, Calif., June 10, 2015
— Engage, a leading San Francisco Bay Area-based public relations agency specializing in networking, cloud, mobile and analytics, today announced The Telecom Council of Silicon Valley has chosen the agency to elevate the visibility of the organization’s annual TC3: Telecom Council Carrier Connections event, held September 30-October 1, 2015 at the Computer History Museum in Mountain View, Calif.

The Telecom Council of Silicon Valley is where telecom meets innovation. The Council connects the companies who are building communication networks with the people and ideas that are creating it – by putting those companies, research, ideas, capital, and human expertise from across the globe together in the same room. Last year, The Telecom Council connected over 2,000 executives from 750 telecom companies and 60 fixed and wireless carriers worldwide across 40 diverse topics.

TC3, the Council’s annual summit, is a two-day executive summit where the companies that build and maintain networks come to find innovation. Telecom operators, vendors, venture capitalists, platform providers, startups, and developers from every corner of the ecosystem participate with one objective in mind: getting more innovation to the market, faster. The event has been drawing executives for eight years from around the world who are charged with discovering and delivering the innovation to build tomorrow’s telecom solutions, and helps companies refine their paths to market, make connections that can accelerate business, facilitate that interaction, and grow a long term network.

Individuals and companies attending TC3 2015 can look forward to:

  • Carriers in the spotlight: Get your hands on innovation roadmaps from over 30 global carriers
    Carriers around the world bring attention to their focused areas of development – to market their innovation activities throughout the ecosystem, to attract the entrepreneurs and developers they need, and to promote innovation inside and outside their labs. For nimble companies this is an ideal venue to learn the carrier’s roadmaps, innovation needs, gap analysis, and where you can fit your company into their plans in order to facilitate faster deal making.

  • Startup pitches and demos: Share new innovations built to improve our networks, and make the connections so they can become reality
    Twelve lucky startups will be chosen to pitch their products and services on the main stage to a panel of global carriers or telecom investors. For a young telecom company, there is no better room to be in, and no better audience to pitch to. As telcos are increasingly evaluating newer technologies and vendors seek new partners, TC3 remains the premier event for bringing these groups together under one roof.

  • Innovation discussions: Join innovation discussions with the executives you need to influence
    The TC3 Demo Pavilion and meeting matchmaker platform is where the rubber meets the road. With over a thousand pre-arranged private meetings expected to take place at this year’s event, there is no better venue for connecting startups with telecom executives and bridging relationships within the telecommunications ecosystem.

  • SPIFFY Awards 2015: Get your hands on innovation roadmaps from over 30 global carriers
    The SPIFFY Awards is an annual ceremony that recognizes the best telecom startups from the previous year. Since TC3 2014, the Service Provider Forum (SPIF) and the wider Telecom Council will have reviewed over 200 young telecom companies. By simply being invited to SPIF, startups are already filtered as young companies that have the best ideas, relevance, and traction that most appeal to communication service providers from around the globe. At the SPIFFYs, the Telecom Council will honor the best of the best. Award categories include innovation, creativity, emergent entrepreneurship and competitive excellence.

“At a time when many organizations, media outlets, vendors and business groups are hosting their own new industry events competing for mindshare, it is important that a proven gathering like TC3 achieves the level of visibility and awareness it deserves,” said Liz Kerton, president of the Telecom Council of Silicon Valley. “Engage has the deep experience, expertise and relationships within the telecom space to help make this year’s TC3 the biggest and best it’s ever been.”

“Engage has been a longtime believer in the power of the Telecom Council of Silicon Valley,” said Jeannette Bitz, chief strategist and managing principal at Engage. “If you are a vendor or startup seeking to do business with telecom operators, being a member of the Council and attending TC3 should be a top priority for your business.”

Hundreds of global fixed and wireless telecom operators and vendors will converge on Silicon Valley to discover innovation, build partnerships, meet startups, and set out their 2016 innovation roadmaps at TC3 2015. To register for TC3: Telecom Council Carrier Connections, visit here. For more information or to become a member of the Telecom Council of Silicon Valley, visit here.

If you are an analyst or member of the media and are interested in attending TC3 at a free or discounted rate, or to make special arrangements to meet with attending companies, please contact TC3@engagepr.com. For more information on becoming an Engage client or for employment opportunities, please visit www.engagepr.com or contact info@engagepr.com.

About Engage
For companies looking to elevate their industry presence, build key influencer relationships and boost sales and valuation, Engage provides a unique level of attention and expertise necessary to increase visibility and thought leadership in their clients’ respective industries. Engage works in lockstep with clients to deliver the experience of a large global agency, but the one-on-one client interaction and attention to detail found in smaller agencies. For more information visit www.engagepr.com or follow Engage on Twitter at @EngagePR.

Press Contact
Leslie Johnson
Engage
510-748-8200
ljohnson@engagepr.com

Engage PR Signs Two Clients in Software Defined Networking Market

Agency selected for industry expertise, media relationships and creative approach to PR


Oakland, Calif., May 20, 2015
— Engage, a leading Bay Area public relations agency specializing in networking, cloud, mobile and analytics, today announced the addition of two new clients in the area of Software Defined Networking (SDN) to their growing roster of clients seeking to elevate their brand and secure greater visibility among key audiences.

  • Open Networking Summit (ONS) – Created by the founders of software defined networking (SDN), Open Networking Summits Inc., a nonprofit 501(c)(4) organization, delivers events designed to foster a productive dialogue around the opportunities, challenges and key developments in the quickly evolving world of OpenFlow, SDN and network function virtualization (NFV). For the past four years, the industry’s premiere event – Open Networking Summit (ONS) – has brought the networking ecosystem of end-users, engineers, business leaders and researchers together in Silicon Valley to discuss the possibilities and shape the future of the networking industry. More information on the Open Networking Summit and upcoming events can be found at www.OpenNetSummit.org.
  • ON.Lab – The Open Networking Lab (ON.Lab) is a non-profit organization founded by SDN inventors and leaders from Stanford University and UC Berkeley to foster an open source community for developing tools and platforms to realize the full potential of SDN. ON.Lab brings innovative ideas from leading edge research and delivers high quality open source platforms on which members of its ecosystem and the industry can build real products and solutions. ON.Lab has a team of highly motivated and talented individuals, with expertise and a stellar track record in industry and research institutions. ON.Lab’s team is focused on creating high quality open source tools and platforms that benefit and bring true SDN value to the community. For more information visit http://onlab.us.

For ON.Lab, Engage managed the successful launch of the Open Network Operating System (ONOS) amid a crowded market and has maintained momentum by promoting milestones and enhancements, as well as building thought leadership. ONOS is an open source SDN networking operating system targeted specifically at the Service Provider and mission critical networks. ONOS is purpose built to provide the high availability (HA), scalability, and performance that these networks demand.

The additions to Engage’s client roster follow a recent relocation from Alameda’s Bay Farm Island to the historic Jack London Square district of Oakland, where the growing technology scene and vibrant culture help place the company in a category of its own.

“Business-to-business organizations today are encountering a fast-changing media landscape that requires domain expertise and creativity,” said Jeannette Bitz, Owner and Principal of Engage. “New clients, especially in SDN, choose Engage not solely for our creative and strategic approach to PR, but also because of our expertise in SDN and networking and long-standing media and analyst relationships. Engage uniquely understands how service providers, vendors and enterprises are leveraging the disruptive SDN opportunity to centrally manage their networks.”

“Having a strong vision and leadership is essential for any organization, but on their own, won’t generate consistent visibility in the media,” said Michael Howard, Senior Research Director at Infonetics/IHS Technology. “I’ve worked with Engage for nearly 20 years—Engage consistently has had the relationships their clients need to rise above the noise, particularly now in SDN.”

For more information on becoming an Engage client, or for employment opportunities, please visit www.engagepr.com or contact info@engagepr.com.

 

About Engage
For companies looking to elevate their industry presence, build key influencer relationships and boost sales and valuation, Engage provides a unique level of attention and expertise necessary to increase visibility and thought leadership in their clients’ respective industries. Engage works in lockstep with clients to deliver the experience of a large global agency, but the one-on-one client interaction and attention to detail found in smaller agencies. For more information visit www.engagepr.com or follow Engage on Twitter at @EngagePR.

Press Contact

Jeannette Bitz
Principal, Engage
510-748-8200
jbitz@engagepr.com