Just in Time for the Holidays: A Sweet and Savory Recipe for Social Media Strategy

By: Reagan Reade

One of the reasons it’s so easy to indulge during the holidays is the bite size decadence of the party platters. Want a bite of a meal without the commitment? Just partake in an hors d’oeuvres, after all, it is the best of both worlds. Social media is dessert for companies and PR professionals alike – we track the latest trends and news via bite-size, pithy headlines on Twitter, LinkedIn, Facebook and even Snapchat, without losing the core message.

While there is a time and place for deep dives into content, easily digestible content, in the form of social media, is a short and satisfying way to deliver news to both clients and potential customers.

Since Engage PR’s niche is B2B tech, we focus on delivering social media strategies that will best complement the industry and business development goals of our clients. Here are our ingredients to a sweet and savory social media strategy:

  1. Butter: Don’t be afraid to retweet and quote influencers, customers and partners. When they see that positive affirmation coming from YOU – over time it will leave a lasting impression.
  2. Sugar: Just like your mama taught you – always say “Thank You” – you’d be surprised the engagement a sweet thank you tweet can get following an event. Tagging the event organizer, for example, with a succinct thank you is a reminder that you apricated the networking opportunity and just might come again next year.
  3. Spice: Propose an alternative opinion. When tweeting industry news, be provocative and get the conversation going. When discussing something as saturated as the denial-of-service attacks, be the influencer by asking “Is this just hype? If so, how can we calm the concerns of customers and consumers?”
  4. Milk: Calcium is key to a strong physical foundation – but what about the foundation of your business? Make your collateral a co-star in your social media strategy. Utilize your company messaging to deliver whitepapers, technology briefs and blog posts to your audience. This is the foundation of your business, use social media to remind your followers of your mission.
  5. Eggs: Often the most basic of ingredients, it can make or break a recipe. Industry trends will be vital to a successful social media strategy. Utilizing a social media monitoring and organization system such as Hootsuite or a TweetDeck can help your team stay on top of the latest trends. Be the first to tweet out the TechCrunch article on the Department of Transportation’s Autonomous Vehicle Regulations or to break word of the latest corporate partnership. In capturing the facts, you can remind your audience that you are relevant and fully invested in the future of your respective industry.

Blending these tactics into one balanced, effective social media strategy will serve not only you, but your customers well. A well-developed social media plan is the key to unlocking the potential of the ever-growing audience online. Delivering content and news in delectable, informative bite-size chunks is a digestible way to encourage engagement, and will keep your audience coming back for more.