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Engage PR Newsletter
Volume III, Issue 3
October 18, 2005
Miller is Finalist For PR Professional of the Year
PRNews has named Molly
Miller, the founder and principal of Engage PR, as one of four finalists
for the "PR Professional of the Year" Award from a field of more
than 1,000 nominations. Miller was cited for her ability to help Silicon Valley technology startups achieve lucrative
equity events and her reputation as a formidable PR professional who
masterminds strategic public relations campaigns that consistently deliver
results. Before founding Engage PR, Miller was co-owner and principal of
Gallagher Public Relations. She has also worked for such companies as
Ascend Communications, Kaleida Labs, Lucid
Technologies, and Sandia National Laboratories.
Gardening for a Good Cause
The Alameda Point Collaborative (APC) in Alameda, California,
provides affordable housing, mental and physical health services, and
employment to low-income families, including women and families recovering
from domestic violence, adults and children with disabilities, persons
living with AIDS, and formerly homeless veterans and their families. On
September 15, the EPR team volunteered to help APC beautify the crossroads
at the entrance to its complex at the old Alameda Naval Air Station. The
EPR team planted over 144 flower, strawberry, and
other plants alongside APC resident children. The children were eager to
assist, and the sparkle in their eyes and excitement in their voices made
this one of EPR's most fulfilling community
service projects. The EPR team also donated items from APC's
wish list, including a computer, furniture, sports equipment, toys, books,
CDs, and DVDs.
If you are interested, you can help APC by hiring a skilled, qualified
resident; volunteering your time; donating items from APC's
wish list; or donating money or stock. For more information, click here.
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Domain Expertise
Engage PR
specializes in promoting category-making and category-breaking technologies
that have had a profound impact on the enterprise and carrier markets. With
this issue of InsidEPR, we are starting a series
of articles that highlight the depth of our experience in some of today's
key technologies.
Clients
Benefit from Ten Years of VoIP Experience
After years
of development, Voice over IP (VoIP) has emerged
as one of today's disruptive technologies. Engage PR has been working with
companies involved in various aspects of VoIP
since 1996, and we have seen first-hand how VoIP
has transitioned from lab trials, to early deployments in enterprises and
emerging service providers, to mainstream America with Internet phone
services like Vonage and Skype.
Engage PR understands the underlying technology behind VoIP,
having worked with IP infrastructure and IP switching companies for many
years. We have promoted such notable vendors as Ipsilon
Networks (IP switching), Vertical Networks (IP-PBX, voice/data convergence
for enterprises and MSPs), Tollbridge
Technologies (Voice over DSL), and XACCT Technologies (IP billing and
mediation). Our expertise in VoIP, IP Multimedia
Subsystem (IMS), and convergence benefits current clients such as InfiniRoute Networks (VoIP
peering), Kineto Wireless (unlicensed mobile
access solutions), NexTone Communications
(scalable session management for VoIP), and UTStarcom (IP access, IP softswitch,
and wireless VoIP technologies).
As the VoIP market becomes increasingly
competitive, companies require a strategic PR program that clearly
differentiates them from the competition and that positions them as market
leaders in the minds of key industry reporters, analysts, and other
influencers. Such a program requires a combination of solid products with
strong business value for customers, clear messages that communicate that
value, key customer interest, and lots of hard word.
Publicizing
New Book on Security Increases Reconnex's Visibility
When
award-winning journalist Dan Verton decided to
use data from Reconnex's e-Risk Rapid Assessments
in his latest book, The
Insider: A True Story, Engage PR saw an immediate opportunity to
increase Reconnex's visibility among corporate
security decision-makers. Reconnex is the premier
provider of enterprise risk management (ERM) systems that reveal and
address the insider threat to proprietary and confidential data on the
enterprise network. The more than 100 E-Risk assessments the company has
performed provide the first hard data regarding the extent of the threat.
Engage PR secured broadcast coverage for The Insider and Reconnex on NPR's Kojo Nnamdi show and in Network Computing's Security Podcast
series. Seven articles appeared in publications such as Red Herring, USA
Today, Network World, and Computerworld, while CIO,
CSO, and Federal Computer Week covered individual chapters.
In addition, the campaign led to one full book review and two contributed
articles. By associating Reconnex with the
branding of The Insider and providing independent validation of Reconnex's solution through Verton,
Engage PR's campaign helped solidify Reconnex's reputation with its target audience.
Engage
PR Client Swan Labs Acquired by F5 for $43 Million
Engage PR
began working with Swan Labs in July of 2004, when the company entered a
crowded application acceleration and WAN optimization market with a truly
innovative new product approach. The company's solution combines
functionalities of both technologies in one appliance, simultaneously
maximizing customers' networks and the applications that run over them.
Engage PR set out to educate the market on Swan Labs' integrated approach
and to promote the technical differences that set Swan Labs apart from the
pack. The agency used a steady stream of contributed articles, placement in
industry trend pieces, and customer testimonial case studies, as well as
solid media and analyst relationships, to establish Swan Labs as a
technology leader.
The Engage PR-Swan Labs partnership was so successful in differentiating
Swan that it was acquired by an incumbent market leader F5, for a purchase
price of $43 million, a healthy return on the $15 million invested in the
company.
Engage
PR Turns Product Launch into Company Launch
NetDevices Inc. radically simplifies IP networking
at large branch and regional offices by unifying multiple services into one
purpose-built, always-available, remotely manageable platform. Although it
was established in 2003, the company had limited exposure with U.S. press
and industry analysts. Thus when NetDevices
planned the launch of its flagship SG-8 Unified Services Gateway in April
2005, it turned to Engage PR. The agency quickly realized that it could use
the product launch to also drive interest in the company. Engage PR and NetDevices developed an aggressive plan to position NetDevices as a key innovator and developer of a
category-breaking product for enterprise networks.
Briefings with key industry analysts and top-tier trade publications, such
as Network World, Computerworld, EE Times, and Network
Magazine, led to very positive coverage of the company, the product,
and the new product category in more than 16 publications. The Network
World briefing alone resulted in three articles. Engage PR's well-crafted launch clearly communicated the key
differentiators and strengths of NetDevices and
its products and successfully established the company as a key player in
branch office networking.
Two
New Clients Sign On with Engage PR
Network Chemistry and Kineto
Wireless have chosen Engage PR to create strategic public relations programs
that will position them as technology and thought leaders in their markets.
Network Chemistry is the industry standard for assuring the security and
performance of wireless networks, data, and users. More than 300 of the
world's most successful enterprises and demanding government agencies use
Network Chemistry's wireless intrusion detection and prevention (WIDP)
solutions to prevent attacks; detect vulnerabilities, intrusions and policy
violations; accelerate incident response; and conduct surveys for wireless
LAN deployment planning.
Kineto Wireless, founded in 2001, is the key
innovator and only supplier of end-to-end Unlicensed Mobile Access (UMA)
products that enable mobile/WiFi convergence. The
company's industry-leading UMA network controller for mobile operators and
UMA client software for mobile-handset and platform vendors enables service
providers to extend voice, data and IMS applications over the low-cost,
high-performance IP access network. Operators deploying UMA technology
leverage existing mobile core assets to profitably address the fixed/mobile
convergence (FMC) opportunity.
Engage PR has a strong history promoting wireless clients. In addition to Kineto Wireless and Network Chemistry, Engage currently
represents wireless mesh networking vendor Strix
Systems and mobile wireless infrastructure leader UTStarcom.
Past wireless clients include wireless LAN (WLAN) leader Airespace, acquired by Cisco Systems earlier this year
for $450 million; community area networking provider MetroFi;
wireless security vendor Vernier Networks; mobile
billing infrastructure vendor Megisto Systems;
fixed-mobile equipment vendor BridgeWave; and
pioneer WLAN vendor RadioLAN.
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