Procera Networks: EPR's Newest Client Raises its Visibility
In today's mobile world, "to go" is the only way many people take their data. However, with the different types of content customers demand and the different types of devices on which they consume it, network operators are in a constant struggle to best serve their subscribers without destroying their networks in the process.
The answer is intelligent policy enforcement, which Procera Networks provides via scalable deep packet inspection technology. Procera's proprietary PacketLogic enables operators to evaluate the traffic on their networks, extracting intelligence they can then use to provide a better experience to their subscribers.
If an operator knows a subscriber is accessing video content via a smartphone, it can then prioritize traffic to ensure the video experience is uninterrupted, and charge for it accordingly.
In its first weeks with Procera, Engage PR already has generated coverage in pertinent industry trade press, including Light Reading and CED.
Engaging Social Media Webinar
Engage PR is pairing with CSR blogger and "Twitter master" Leon Kaye to deliver a one-hour webinar on Using Social Media to Build Thought Leadership. Produced at the request of Sustainable Silicon Valley as part of its educational outreach to partners, the webinar is also applicable to any organization looking to integrate and master the power of social media. The webinar is scheduled for October 31. For more information use the email link on our contact us page.
Dimension Data Acquires OpSource to Advance Cloud Strategy
Engage PR client, OpSource, was acquired this summer by South Africa-based Dimension Data, a $4.7 billion ICT services and solutions provider. Dimension Data tapped OpSource to bolster its cloud computing services offerings and spearhead its newly-formed Cloud Solutions Business Unit.
As with most acquisitions, the details of the deal were kept private until the company was ready to make the announcement. Once the news hit the wire, Engage PR immediately took action, alerting the media and analysts to the acquisition news. Because of the short window, media and analyst briefings with Dimension Data and OpSource executives were scheduled every 15 minutes.
Coverage of the acquisition included over 40 unique articles, including pieces in top publications such as IDG, PCWorld, InformationWeek, FierceTelecom, CRN,
Data Center Knowledge and Network Computing. OpSource was also covered by top analyst firms, including Tier1 Research, IDC and ThinkStrategies