- Strategic messaging/positioning
- Media/analyst relations
- Media/analyst audits
- Analyst/customer reference programs
- Competitive tracking/analysis
- Program measurement/ROI
- Editorial calendars
- Vertical publication development
- "Drumbeat" press releases
- Speaking programs
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- Awards programs
- Reviews programs
- New media communications
- Blog boot camp
- Case study development and placement
- Contributed articles
- White papers
- Press/analyst tours
- Trade show support
- Strategic/tactical support for IR
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