Join Engage PR’s chief strategist & CEO, Jeannette Bitz, for this exclusive webinar

Thursday, February 11, 2021, at 1 pm ET/10 am PT

Five PR Practices Marketing Executives
Should Implement Now

With trade shows remaining virtual for at least the first half of the year, and limited opportunities for face-to-face events, B2B tech executives still need to connect and communicate their message to customers and the market. If there was one takeaway from 2020, tech companies that pivoted and adapted their PR strategy—putting thought leadership front and center of their efforts—emerged ahead of the pack. Listen in to learn how to drive more earned media coverage outside of traditional news cycles and leverage content and social media strategies to increase engagement with partners and customers.

During this live webinar, long-time storyteller, PR strategist, and founder of Engage PR, Jeannette Bitz, will share best practices and strategies for B2B tech companies in 2021 to stand out in a crowd and win precious mind share in a crowded virtual landscape.

You will get the latest insights on:

  1. Techniques to develop and build a point of view campaign that promises to garner unique stories that elevate your message.
  2. Media tactics to drive coverage that will outpace competitors.
  3. Approaches to create thoughtful content that engages with customers and partners virtually.
  4. Strategies to stay connected until we can get together again at face-to-face events.
  5. Building momentum when your news doesn’t get meaningful results.