Grow B2B Tech Sales, Trust and Visibility With Our PR Summer Playbook

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HubSpot’s 2025 State of Marketing report finds that 61 percent of B2B purchase decisions begin with a web search, making online visibility essential. However, getting noticed is only half the battle. In the B2B tech space, trust and relevance are the true drivers of conversions. Strategic public relations balances promoting company news with positioning executives as thought leaders to drive coverage, build credibility and increase discoverability. A LinkedIn B2B Impact report found that 73 percent of B2B decision-makers and C-suite leaders consider thought leadership a more trustworthy basis for evaluating a business than marketing materials or product sheets. So, what do these research findings all share? They prove the marketing value of human connection in today’s industry landscape.  

Effective public relations supports sales performance by turning earned trust and visibility into sales momentum. The most impactful efforts do more than generate coverage. They position your brand as a problem-solver. By sharing customer proof points, amplifying expert commentary and contributing meaningful insights via PR tactics, you can build authority and drive demand. Whether launching a product or earning media in a respected outlet, strategic storytelling keeps your brand relevant and relatable.

Many of our clients have shared that well-written press releases, earned media coverage and thought leadership articles are valuable touchpoints in sales conversations. These assets build confidence, create opportunities and accelerate buying decisions.

Supporting Your Marketing Initiatives with Engage PR’s Summer Series

We just launched our Summer PR Playbook: Gear Up for Fall Success—a four-part newsletter series running from June through September 2025. Each edition offers concise, easily applicable strategies to help B2B tech companies prepare for the fall trade show season and maximize sales outcomes.

This month, we explore how PR supports sales efforts by building trust, creating touchpoints and generating qualified leads. Upcoming newsletters will highlight the following topics:  

• Proactively refining messaging with third-party evaluation for clarity and impact  

• Leveraging AI-driven search and LinkedIn engagement for market education and lead generation  

• Maximizing visibility and lead generation at trade shows with pre-show buzz and post-show follow-up  

Kicking Things Off: How PR Fuels Sales  

The first newsletter, “How Strategic PR Builds Trust and Sales in B2B Tech,” is out now and details strategies to turn visibility into revenue. We explore three core ideas to help you get there:  

• Securing earned media coverage in trusted trade and business outlets boosts authority and trust with technical and executive buyers

• Sharing strategic announcements, like customer wins or solution upgrades, sparks prospect interest and highlights your competitive edge

• Crafting buyer-centric stories with data and case studies addresses buyer challenges, forging stronger connections

What’s Next in the Series  

As we move from summer to fall, here’s what’s coming up:  

• July: The power of clear messaging and why third-party evaluation (agencies, analysts) matters for refining communication  

• August: How PR enhances SEO by leveraging AI-driven search for market education and lead generation  

• September: Strategies for harvesting success at fall trade shows through pre-show buzz, on-site engagement and post-show follow-up  

In September, we will wrap up with a full Summer PR Playbook guide, combining all four newsletters into one exclusive resource for subscribers.  

Sign Up Today  

Sign up for our newsletter to get each issue and the final Summer PR Playbook guide. Stay ahead with insights from Engage PR to increase visibility, strengthen credibility and drive business growth.