Recapping RSA 2025: PR Strategies to Maintain Cybersecurity Momentum

If you were there, you experienced the energy of RSA Conference 2025 in San Francisco. The cybersecurity world gathered to showcase their latest innovations, connect with peers to discuss market challenges, and engage face-to-face with media and analysts. Every year, as tens of thousands of people attend RSAC, tech trends and themes emerge, major deals make headlines and attendees mingle to learn from each other and expert speakers. Palo Alto Networks’ intent to acquire Protect AI for an estimated $500 to $700 million was a major headline at RSA 2025, spotlighting the industry’s focus on securing AI and machine learning applications – a core theme of the event. The conference also highlighted AI-driven security solutions, cloud security enhancements, identity security and zero-trust security models, with numerous booths showcasing physical infrastructure applications, network security, and supply chain security.

As we seek post-conference recovery, it’s never too early to plan your next steps. To enhance brand visibility after RSA, your company needs a public relations strategy that links these trends to your solutions. Media outlets seek tangible customer benefits, not just a technology’s potential. This report presents five public relations tactics, crafted for RSA veterans like you, to sustain your company’s momentum while avoiding overhyped AI claims.

1. Establish Thought Leadership

Your company can set the tone and establish thought leadership by sharing original insights. Develop bylined articles, opinion pieces, or press commentary on RSA 2025 trends, like AI-driven cybersecurity or zero-trust solutions for hybrid work. Showcase measurable customer benefits, such as improving threat detection times for a retail client, through case studies or testimonials. Avoid vague claims like “AI revolutionizes security” and focus on specific impacts and use cases, like AI-enhanced identity security.

To improve brand authority, work with your executives to shape your 2025 content strategy based on RSA’s themes. This will align your commentary and narratives with media opportunities that resonate with the press. Your unique perspective, packaged for media use, can significantly boost your visibility.  

2. Leverage Social Media Engagement

You can extend RSA’s impact through social media. Share highlights, booth photos, session takeaways, or videos concerning security trends on LinkedIn with #RSAC2025. Your posts can build brand awareness and reinforce your industry presence. Highlight customer benefits with success stories (for instance, preventing a phishing attack for a financial firm). Share educational content, like infographics or videos explaining AI’s role, and avoid overused buzzwords. You can also build your social media strategy around a content calendar focused on industry trends to engage audiences without exaggerating capabilities.  

3. Conduct Ongoing Media Outreach

After the conference, your company can maintain visibility with targeted media outreach. Pitch exclusive stories to cybersecurity outlets like SecurityWeek, CSO Online, Dark Reading, or Threatpost, focusing on your solutions’ real outcomes, like improvements in breach response times. Contribute guest posts with customer metrics or analyst insights to establish thought leadership. For news stories, target tech media like TechCrunch, Wired, or Forbes, tailoring pitches to their audiences. You can also follow up with RSA journalists to build ongoing relationships and craft themes aligned with your business and press interests, offering a fresh perspective that helps you stand out.

4. Implement Robust Content Marketing

Your company can drive awareness with a strong content marketing program. Tell your story through multi-channel content, with formats including:

• Whitepapers and Case Studies: Create materials on RSA themes, like AI-enhanced cloud security or zero-trust adoption, and tie them to customer examples.

• Influencer Collaboration: Partner with analysts or cybersecurity influencers for co-authored articles, social media campaigns, or briefings.

• Blog Posts and Newsletters: Share RSA takeaways, customer success stories, and relevant use cases in accessible formats.
  

It’s ideal to plan follow-up actions immediately after RSA and over the next nine months to sustain your visibility. You can also distribute content that resonates with your buyers and partners to stay top-of-mind.

5. Build Long-Term Credibility Through Analyst Relationships

You can build credibility by engaging analyst firms that influence enterprise buying decisions, including IDC, ESG, Omdia, or 451 Research. Brief them on your roadmap and showcase customer outcomes tied to RSAC themes, like SOC automation or AI-enhanced detection. These conversations can yield report mentions, client referrals, or speaking opportunities. If in-house expertise is limited, partner with a public relations firm experienced in analyst relations to structure compelling, metrics-driven briefings.  

Pushing Forward After the Event

We’re all familiar with post-conference burnout. However, maintaining momentum is crucial to capitalize on RSA’s exposure, attract customers, secure partnerships, and stay competitive in a fast-evolving industry. The connections, media coverage, and buzz you generated are a starting point, not the finish line. Consistent public relations efforts throughout 2025 will keep your brand relevant, align your solutions with these vital trends, and drive long-term growth. Partnering with a tech public relations agency like Engage PR that understands cybersecurity and buyer needs can help your company stand out with credibility, clarity, and purpose.  

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